CHAPTER SIX Consumer Perception. - ppt download
PDF) Measuring perceptions of brand luxury
PDF) Measuring perceptions of brand luxury
Comparing the importance of luxury value perceptions in cross-national contexts - ScienceDirect
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Sustainability | Free Full-Text | How Do Perceived Value and Risk Affect Purchase Intention toward Second-Hand Luxury Goods? An Empirical Study of U.S. Consumers
PDF) Measuring perceived brand luxury: An evaluation of the BLI scale
How to Measure Brand Perception — And Why It's Essential - Kelton Global
MEASURING PERCEPTIONS OF BRAND LUXURY OF GUCCI PRODUCTS: A SURVEY ON SELECTED SHOPPING OUTLETS IN BANGKOK By DAWNKUTTAN | Semantic Scholar
Brand luxury index: a reconsideration and revision | Emerald Insight
Sustainability | Free Full-Text | Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity
Brand luxury index: a reconsideration and revision | Emerald Insight
Personal Aspirations and the Consumption of Luxury Goods - Yann Truong, 2010
Consumer perceptions of luxury brands: An owner-based perspective - ScienceDirect
Brand Equity: What It Is & How To Measure It | Built In
How to Measure Brand Perception— and Why You Should - NetBase Quid
A conceptual framework on the influence of authenticity and rarity on luxury brand value | Cairn.info
THE INFLUENCE OF BRAND KNOWLEDGE ON THE INTENTION TO PURCHASE PERSONAL LUXURY PRODUCTS Kanyanee Ingsa PhD Candidate, Westminster
JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
Frontiers | Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory – Value-Based Perspective
PDF) Measuring consumers' luxury value perception: A cross-cultural framework
Chapter 1
