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![Brendan Gahan on Twitter: "1/ Vans will generate $11.8 billion in revenue this year (even with the downturn). The first day of sales in 1966, they sold 12 pairs of shoes. https://t.co/8Tx9E8xkqR" / Brendan Gahan on Twitter: "1/ Vans will generate $11.8 billion in revenue this year (even with the downturn). The first day of sales in 1966, they sold 12 pairs of shoes. https://t.co/8Tx9E8xkqR" /](https://pbs.twimg.com/media/EeauU4HX0AAFkai.jpg)
Brendan Gahan on Twitter: "1/ Vans will generate $11.8 billion in revenue this year (even with the downturn). The first day of sales in 1966, they sold 12 pairs of shoes. https://t.co/8Tx9E8xkqR" /
![A Note to Vans: An Analysis of the 'Go-To Brand for Rebels, Mavericks and Misfits' | by Rachel Rayl | Medium A Note to Vans: An Analysis of the 'Go-To Brand for Rebels, Mavericks and Misfits' | by Rachel Rayl | Medium](https://miro.medium.com/max/1200/1*bD0QJaByHBP2LlbUcwEIhA.jpeg)